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On My Radar: Ayla Spaans

Ayla Spaans, director at Not Just Any (part of the Ntropic global studio), talks sketchy tarot sites, inspiring exhibitions, and potentially marriage-ending letters from an 11-year-old as she reveals what's on her creative radar.

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What’s the most creative advertising idea you’ve seen recently? 

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I recently came across Eggs by QuickBooks, directed by Ian Pons Jewell, and it blew me away. It's a cool piece that has it all: tension, horror, absurdity, and subtle yet fantastic comedy. The characters and art direction are well crafted, and overall, I'm a huge fan of Ian Pons Jewell's work.

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What website(s) do you use most regularly?

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In my daily routine, I frequently visit a tarot website that's a bit sketchy, but adds an interesting start to my day. I also have Google Translate constantly open to help me with translations of Spanish words or songs that I come across during the day. When I want to forget who I am, I enjoy getting lost on Instagram. Additionally, I often turn to chatGPT to seek answers to important, life-changing questions.

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What’s the most recent piece of tech that you’ve bought?

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I recently bought a Canon handycam and a Super 8 camera for a documentary project I'm currently working on.

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What product could you not live without?

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Monopoly Deal, life would be very sad without this fun, quick card game...

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