Turtle Wax’s ‘Pamper’ Spot Wins Bronze at Kinsale Sharks

Turtle Wax’s surreal campaign You Are How You Car featuring cars with oversized human faces cruising through city streets  has picked up bronze at the Kinsale Sharks Awards.

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Directed by Aidan Gibbons and Nate Robinson through Not Just Any and developed with agency Running Toward Giants, the two-film campaign (Pamper and Face It) launched across the US, UK, and India. With its stylised VFX and bold design, the work playfully dramatises the idea that a gleaming car is a reflection of its owner.

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‍Pamper was awarded Bronze in the Advertising Film — Automotive category, adding festival recognition to a campaign already celebrated for its inventive craft and distinctive concept.