Ziggy

In partnership with Brothers & Sisters, we helped bring Ziggo's new brand mascot, Ziggy, to life. Conceived as the ultimate multitasker, Ziggy was developed through an AI-powered creative pipeline that combined research, character design and generative production techniques. To launch the character, we created a flagship TV commercial alongside a series of digital out-of-home activations celebrating the Netherlands' World Cup campaign in the USA. Ziggy is set to become a central part of Ziggo's brand world, appearing across future campaigns and customer touchpoints for years to come.