TURTLEWAX
YOU ARE HOW YOU CAR
"PAMPER" & "FACE IT"
When your car gleams, so do you. Aidan Gibbons and Nate Robinson hit the road with a campaign that fused VFX, humour, personality and originality to show that Turtle Wax is more than just a car care brand.
Working closely with Jeremy Bersano from RTG and the client team, we moved fast to develop concept art and 3D previs for both commercials as soon as possible. The previs evolved into a full technical blueprint, guiding every shot and lighting decision. We created VFX BMW references and full-scale foam cutouts of the Head-Turners for on set. The real game changer was an early Gaussian Splat test, which enabled dynamic 3D mapping of real performances. After fine-tuning and rendering, oversized heads were cruising through the city streets.