SCOTTISH WIDOWS
DIRECTOR'S APPROACH
We did a campaign for Scottish Widows with Aidan Gibbons. The spot captures that overwhelming pension anxiety and shows the shift to clarity when you start using their app, giving you one less headache for 2026.
We initially tried stock footage to create the bobbing boat animation but soon realised that we needed to use AI to maintain an oil painting style using many generated images to achieve the smooth animation we were looking for.