PEPSI x CAPTAIN MORGAN

Directed by Aidan Gibbons, this spot takes you somewhere you’ve never been before. Shrunk down and dropped inside the can itself, you’re staring up at a huge liquid whirlwind. The wide angles make the impossible feel real, while the CG liquids move in ways no live shoot could ever deliver. The transition pulling you back out of the can world and into reality is dynamic and seamless. All this was planned before a single frame was shot. The world transformed into a cinematic and intimate rooftop garden, moving away from the studio it was filmed in.