NAKED SMOOTHIES
LIVE COLOURFUL
PROCESS
Paul Pearson, as the creative director, knew from the start that he wanted to use AI as a base tool for this project to create original worlds without it leading the entire project. With Ayla’s vision of a vibrant and fruity world in the sky, we used Midjourney to explore what the world could actually look like, collaging and refining the vision until we found something we truly loved.
From there, we moved into Unreal Engine 5 to prototype and render the environment, and using a blue screen, we were able to place the character into this magical world. AI got us there faster but the creative vision, art direction and the world itself we made ours entirely.