KERRYGOLD
MADE THE IRISH WAY
ST. PATRICK'S DAY CAMPAIGN
The crisp sandwich is an Irish institution, soft white bread (Brennan's, obviously), a handful of crisps, and a proper spread of Kerrygold butter. This St. Patrick's Day, we helped Kerrygold share that secret with the rest of the world. Partnering with Stranger Things star Amybeth McNulty, creating social content that introduced her followers to a small but beloved corner of Irish culture across Instagram and TikTok. The campaign rolled out globally to promote the Kerrygold Crisp Sandwich Tour Pop Ups in the US, Ireland, Germany, UK and South Africa throughout March 2026.