HYUNDAI

Hyundai wanted to connect deeply with multicultural communities in the US in a way that felt genuinely rooted in real culture and real experiences, so we brought in Robbie Samuels to capture a group of aunties getting together to spill the tea on their nephew’s lavish new lifestyle.

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We flew out to sunny LA to shoot this, and Robbie’s ability to draw out super natural and funny performances show how amazing he is at finding a fresh and comedic angle in his commercials to resonate with his viewers. While the dynamic camera moves give the audience an intimate look at every part of the Tucson. Produced in partnership with Culture Brands, the highlight of the shoot was working with Kathleen Bradley, who played Ms. Parker from Friday and The Price Is Right.