CENTER PARCS
CHERISH THE MOMENT
DIRECTOR'S APPROACH
Working with Brothers & Sisters, we set out to capture something that every family recognises but rarely gets to feel in such a busy world.
Directed by Nan Feix, this campaign was built around the feeling of connected and unhurried time together that only happens when the distractions of everyday life pauses for just a moment. This campaign was shown across digital and AV channels using an audience-first approach, making Center Parks feel as relevant as possible to each family member it reached.