AQUAFRESH
MATADOR
DIRECTOR'S APPROACH
Directed by Aidan Gibbons, Matador follows a tired mum being refreshed by Aquafresh with help from the Nurdle along the way. If we learnt anything from this project is that Nurdle is the word used for the little blob of toothpaste on the brush.
Aidan’s approach for this project was focused on personality over perfection by avoiding suspiciously white teeth and static cameras. He wanted this commercial to feel super relatable, keeping Nurdle at the heart of the project by jumping into frame with the camera trying to keep up. We used SFX to interact with CG to give its presence using rhythm-driven music composed by Denis Kilty to keep the energy alive from the first frame to the last.